I’ve never openly spoken about any of this, but I felt it was time as I know that some people think I’m living the high life.
In a way I am living the high life, as I’m happy and content, and so is my family. We got an awesome life and truly wouldn’t have it any other way, we get to do what we love, we live in one of the best countries in the world with beauty all around us. But we’re living in poverty. We don’t go out to eat (hardly), I buy new clothes just once a year, we’re living with my dad because we can’t afford rent anymore, and we’re now having to move into an even smaller place. I slept on the porch for one year and now I’ll be sleeping in the living room. But, I never look at it as something bad, I don’t feel sorry for myself and neither do I expect anyone else too.
How did we get in this situation? We follow our dreams and passion no matter what roads or obstacles it requires passing or overcoming.
Where does the money go? The money we make with our online business goes directly back into the business, it goes into the development of a Learning Management System (LMS), smartphone workout timers, smartphone rep counters, software that will revolutionize the way we plan workouts, publishing of books, etc. People might not realize it, but a video like this https://youtu.be/bHbHlgaf0ys costs at least $300 or more in voice actors, footage, and audio.
Am I failing? I don’t see things as failure, but it sure does feel like it sometimes, it can hurt if you let it, especially when you put out something you worked so hard on and expected so much from. My biggest failure is the book Master The Kettlebell Clean, we all thought it would be the best seller, as there is nothing like it out there (find needs and fill them), it’s truly something every kettlebell enthusiast benefits from, it’s the one exercise everyone working with kettlebells needs to learn, and it’s the one exercise most beginners and even those training longer have issues with. Still, it’s been the lowest selling book and online kettlebell course to date, but that will change, I’ll make it so. I put out an Indiegogo project to raise money for something we all know every serious girevik needs, a rep counter for the smartphone with no external requirements. We believe it’s the best thing since sliced bread, yet we only got 10 backings. Even setbacks like that won’t stop us. We’ve set a goal and we will continue towards that goal no matter what.
When it rains, it pours. We recently received an official letter from immigration that my adopted father has 15 days to leave the country as his VISA got denied, he’s from the US on a pension, his pension is sufficient and more than most people make here. Just another hurdle to overcome. I recently also had to sell 50 of my babies (kettlebells), that was tough.
We work hard, I alone spend over 50 hours a week on developing the business further, promotion, putting out information, maintaining the quality of our social media, etc. The Cavemantraining vision has been worked on since 2009.
Sell, sell, sell. One of our biggest problems is that I don’t like selling, if I could, I would give everything away for free. But that’s not good either, people don’t want, appreciate, nor trust free, plus we need to make a living too, so that won’t work. Cavemantraining is a passion, it’s an effort to help improve peoples lives in every aspect, not just exercise.
I know what we developed will be successful. What do we have? We have a YouTube channel with 30,300 subscribers and currently growing by almost 10 to 20 a day, a website that receives over 26,000 users a month and lists higher in Alexa than some of the bigger brands with backing. Our Facebook groups are growing by 5 to 15 a week, some more popular ones like Kettlebell Training at nearly 5 a day. Our books on Amazon have sold in the thousands and sales are always rising. Version 2 of our workout timer is near completion, version 1 of the rep counter is half-way near release, the software for workout planning is 1 month from release, and more. The road to seeing a slow and steady increase was extremely long, but one needs extreme patience to get to where they want to be.
What does the future hold? The future of Cavemantraining™ is all about giving back, investing in the business and providing more of what’s good. Eventually, we will build a facility that stands for everything we believe in, everything connected in one place, exercise, martial art, nutrition, mental, and nature all combined. Educate other trainers on how to improve lifestyle as a whole and bringing back all the things we’re slowly forgetting about. Bringing more awesome trainers on board to help spread that what’s needed.
Our mission is not to deliver constantly varied functional movements performed at high intensity, but to set a goal and reach it with that which is right, the goal being, movement, positivity, and overall well-being. Being able to freely move and do what the body is made to do from teenager to senior. Understanding how positivity and change of mind is the basis for change and overall well-being.
Small part of the story. This is just the tip of the iceberg, one day I’ll tell my full story, that day will be when our goal is reached. The iceberg… child homes, biological alcoholic and drug-addicted father that killed himself when I was young, a mother that was in and out of physiatrics institutes, leaving home at age 16, which all let to an adventure of a lifetime, Spain, drugs, wife and son, Australia, two gyms, Vietnam, one gym, Thailand, and back in Spain.
One thing I would like to share with other entrepreneurs, and that’s that you have to believe in yourself and your goal. No one can stop you. If you don’t have that attitude you won’t make it.
As long as I have my family, my dog, my freedom, the ability teach, my health, and kettlebells, I’m happy.